Tired of Branding & Marketing Agencies Promising
You The WORLD and Delivering An ATLAS?

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Sketchpad Ideas (SPi) delivers on-time and on-budget strategy and execution.
Here are some things that make us different...

Our Specialists

We work with world class creative and technical specialists to provide you with the most original and highest quality solutions.

Our Promises

We always strive to under-promise and over-deliver, so you’re never chasing blown out deadlines or budgets.

Our Clients

We’re committed to serving a limited number of business leaders that share our enthusiasm for creating world class brands.

Your Results

We’re not satisfied with our work until you’ve got results that are truly meaningful and measurable.

It's simple. We get meaningful & measurable results.


We offer a full range of branding and marketing services. Here is some of what we do...


Branding is so much more than how you look. It’s how your customers relate with you. We make sure your brand is right at the front of your customers’ minds.


Marketing is everything you need to find, get, keep and service your customers. We’ll put all the pieces of the puzzle together so you have a clear roadmap to your success.


We build customer focused websites and e-commerce solutions, designed to generate more sales. We also integrate your site with your in-store POS so your business keeps growing in the smoothest way possible.


Your customers are talking. We help you listen and engage, to build a better relationship between your brand and your customers that ultimately helps you serve more and improve your bottom line.


We work with the world’s best and most highly qualified SEO specialists to make sure that your brand is keeping up with the ever-changing demands of search marketing, and always showing up at the top.


Building a world class brand means being on the cutting edge of creativity and multi-channel presence. We work with the most talented content producers around the world to leverage owned, bought and earned media.

Discover Our Full Range of Services


  • If you're looking to just increase your sales in the short-term, SPi probably isn't for you. When you work with Dev and the SPi team, money becomes the bi-product of creating and sharing your meaningful message in the marketplace for much bigger impact.

    Rossco Paddison

    Rossco Paddison
  • Dev is very creative, extremely professional, down to earth and a pleasure to work with. His wealth of experience around branding and marketing is second to none and his integrity and the quality of his workmanship is unquestionable.

    Ralph Anania

    Ralph Anania
  • Dev Singh is a brilliant Marketing Strategist that I have been lucky to meet through an esteemed colleague. Even though we both work in Marketing, what I found very quickly that Dev has over everyone else (including me) is this great, "High-Level Strategic Insight". During a "Business Lunch" he gave me massive insights into my own Personal Branding solving some of my own online issues. And I thought I knew everything. Turns out he proved me wrong. Dev is a smart and kind man with a heart of gold and I highly recommend him!

    Edward Zia

    Edward Zia
  • Dev is a powerhouse of pragmatism, clarity and knowledge. I participated in a Sketchpad Ideas workshop on branding and marketing and walked away with relevant and practical tools and ideas that I am in the process of implementing in our organisation.

    Tracey Lampard

    Tracey Lampard
  • I have had the pleasure of working with Dev on numerous occasions within my business and found that he gave me much more value than I expected every time we met. Through his thorough understanding of my personal goals and his ability to switch between my personal and business objectives, I was able to generate unfathomed results that set the benchmark for new levels of success in both my business and personal world

    George Bastoli

    George Bastoli
  • I attended a workshop on Branding for NFP's given by Dev earlier this year. The content, ideas and concepts he shared with me (us) at that workshop have had a profound effect on the way I think about marketing & branding strategies for my charity organisation, and my business enterprise. Dev has wealth of practical as well as carefully thought out theories in the challenging area of Marketing & Branding concepts and is someone who helps bring clarity and understanding, sharing that readily with those around him. Thanks Dev keep up the good work!

    Kerrie Sheaves

    Kerrie Sheaves
  • Dev is very good at listening, asking the right questions and then sharing his wealth of knowledge, in a very cooperative way, where he engages the client to be an integral part of the process. Over the years, Dev has developed his own proven processes, which add substantial value to any situation he is helping with. Dev is results-oriented and makes sure that everything he works on with his clients is measurable and leads to an agreed outcome. If you are looking for a person who is very skilled and thinks outside the box, but is yet humble and personable, I would strongly recommend Dev.

    Gidon Rosing

    Gidon Rosing



Dev Singh

Founder & Director of Strategy

From humble beginnings in his home town of Sydney, Dev has worked with several hundreds of executives, entrepreneurs and professionals, to build and optimise world class brands, businesses, leaders and organisational teams in as many as a dozen countries across 5 continents, including places as diverse as Sydney, Melbourne, Perth, London, Stockholm, Toronto and Mumbai.

Puneet Sahalot

Puneet Sahalot

Head of Web & Software Development

Puneet is one of India’s most respected website developers, and has been invited to speak across the country on web development trends. He was the first in the world to build a responsive custom theme for one of the most popular frameworks on WordPress. He’s also developed multiple custom themes, which have been downloaded over 30,000 times.

Sameer Talwalkar

Sameer Talwalkar

Head of Creative Film & Video Production

Sam has been involved in film and multimedia production for more than 13 years, across India and Australia. He is a graduate of the Sydney Film School, and his world class expertise has been forged working on over 70 projects, including with major global brands like McDonalds, Kellogg’s, Tourism Australia, L’Oreal, Wildcraft, Chevrolet, Tata, Raymond’s India and Wrigley’s.

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Suite F Level 1 Octagon
110 George Street
Parramatta NSW 2150


+61 2 9615 9797