Tired of Branding & Marketing Agencies Promising
You The WORLD and Delivering An ATLAS?

Sketchpad Ideas (SPi) delivers on-time and on-budget strategy and execution.
Here are some things that make us different...

Our Specialists

We work with world class creative and technical specialists to provide you with the most original and highest quality solutions.

Our Promises

We always strive to under-promise and over-deliver, so you’re never chasing blown out deadlines or budgets.

Our Clients

We’re committed to serving a limited number of business leaders that share our enthusiasm for creating world class brands.

Your Results

We’re not satisfied with our work until you’ve got results that are truly meaningful and measurable.

It's simple. We get meaningful & measurable results.


We offer a full range of branding and marketing services. Here is some of what we do...


Branding is so much more than how you look. It’s how your customers relate with you. We make sure your brand is right at the front of your customers’ minds.


Marketing is everything you need to find, get, keep and service your customers. We’ll put all the pieces of the puzzle together so you have a clear roadmap to your success.


We build customer focused websites and e-commerce solutions, designed to generate more sales. We also integrate your site with your in-store POS so your business keeps growing in the smoothest way possible.


Your customers are talking. We help you listen and engage, to build a better relationship between your brand and your customers that ultimately helps you serve more and improve your bottom line.


We work with the world’s best and most highly qualified SEO specialists to make sure that your brand is keeping up with the ever-changing demands of search marketing, and always showing up at the top.


Building a world class brand means being on the cutting edge of creativity and multi-channel presence. We work with the most talented content producers around the world to leverage owned, bought and earned media.

Discover Our Full Range of Services



Dev Singh

Founder & Director of Strategy

From humble beginnings in his home town of Sydney, Dev has worked with several hundreds of executives, entrepreneurs and professionals, to build and optimise world class brands, businesses, leaders and organisational teams in as many as a dozen countries across 5 continents, including places as diverse as Sydney, Melbourne, Perth, London, Stockholm, Toronto and Mumbai.

Puneet Sahalot

Puneet Sahalot

Head of Web & Software Development

Puneet is one of India’s most respected website developers, and has been invited to speak across the country on web development trends. He was the first in the world to build a responsive custom theme for one of the most popular frameworks on WordPress. He’s also developed multiple custom themes, which have been downloaded over 30,000 times.

Josh Denning

Josh Denning

Head of Search Marketing

Josh has been an SEO specialist and digital marketer for over 10 years. He’s held key positions with Hitwise and Bruce Clay, two of the biggest digital marketing agencies in the world, and has built and managed several boutique agencies, working with Australian companies like Telstra, Westpac, Red Balloon, Roses Only and thousands of small and medium businesses.

Sameer Talwalkar

Sameer Talwalkar

Head of Creative Film & Video Production

Sam has been involved in film and multimedia production for more than 13 years, across India and Australia. He is a graduate of the Sydney Film School, and his world class expertise has been forged working on over 70 projects, including with major global brands like McDonalds, Kellogg’s, Tourism Australia, L’Oreal, Wildcraft, Chevrolet, Tata, Raymond’s India and Wrigley’s.


  • If you're looking to just increase your sales in the short-term, SPi probably isn't for you. When you work with Dev and the SPi team, money becomes the bi-product of creating and sharing your meaningful message in the marketplace for much bigger impact.

    Rossco Paddison

    Rossco Paddison
  • Dev is very creative, extremely professional, down to earth and a pleasure to work with. His wealth of experience around branding and marketing is second to none and his integrity and the quality of his workmanship is unquestionable.

    Ralph Anania

    Ralph Anania
  • Dev Singh is a brilliant Marketing Strategist that I have been lucky to meet through an esteemed colleague. Even though we both work in Marketing, what I found very quickly that Dev has over everyone else (including me) is this great, "High-Level Strategic Insight". During a "Business Lunch" he gave me massive insights into my own Personal Branding solving some of my own online issues. And I thought I knew everything. Turns out he proved me wrong. Dev is a smart and kind man with a heart of gold and I highly recommend him!

    Edward Zia

    Edward Zia




Brand & Marketing Audit

We’ll talk to you to really understand what’s going on with your business, and see where you might be missing out on simple and easy-to-access opportunities to grow your personal and enterprise brands to world class status.

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Strategic Planning

Here we put together a clear strategy for you to create the most significant, meaningful and measurable results in your business by making the simplest and easiest changes possible. We call this planning for leverage!

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Flawless Execution

We always aim to execute as much of your strategy as you’d like us to, so you can focus on the much tougher task of enjoying the fruits of your labour! We have a carefully selected team of global talent that specialise in design, development and a range of other services, so you don’t have to worry about micro-managing or chasing contractors.

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Evaluation & Reporting

Our job isn’t done until we’re sure that it’s worked! We’ll keep you up to date on how your strategy is performing, and make sure you have easy to use tools to track your meaningful & measurable results.

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Learn how our process gets you more customers and sales, faster.





Suite F Level 1 Octagon
110 George Street
Parramatta NSW 2150


+61 2 9615 9797